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Building sustainable competitive advantage: A case of ABC Bank Malaysia Berhad

Abstract

Despite banks and other organizations are now operating in undeniably trying times due to low oil and commodity prices and US interest rate hike which led to a significant weakening of the Malaysia ringgit which compel most banks to start discussing on restructuring their costs to address the narrowing margins. In the face of these evident challenges ABC group has delivered improved net profit of RM68.4 billion for the financial year ended 2015.Furthermore, the group expects to pay a full year dividend payout of RM5.22 billion representing 76.2% of its net profit the financial year. Moreover, ABC has continued to finance many of its customer proposals and they jointly cooperate together to grow their business throughout the region

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