Organised by: Cranfield UniversityThe aim of this work is to define new business opportunities through the concept of Extended Product
Lifecycle Management (ExtPLM), analysing its potential implementation within a Service Oriented
Architecture. ExtPLM merges the concepts of Extended Product, Avatar and PLM. It aims at allowing a
closer interaction between enterprises and their customers, who are integrated in all phases of the life cycle,
creating new technical functionalities and services, improving both the practical (e.g. improving usage,
improving safety, allowing predictive maintenance) and the emotional side (e.g. extreme customization) of
the product.Mori Seiki – The Machine Tool Company; BAE Systems; S4T – Support Service Solutions: Strategy and Transitio
