Organised by: Cranfield UniversityUnique customer solutions which integrate products and services into a high value offering have the
potential to successfully differentiate from competition even prices are dictating product markets. However,
companies face tremendous challenges to develop customer solutions. Service engineering is considered to
be the scientific discipline which supports the design task of intangible offerings and thus a foundation for
solution design. We enhance the existing body of research in service engineering by proposing to apply the
systematic approach of service engineering for solution design. An architecture for services design is
introduced as an initial starting point to designing service based solutions.Mori Seiki – The Machine Tool Company; BAE Systems; S4T – Support Service Solutions: Strategy and Transitio
