The consumer trait and characteristic identification, and corresponding relationship to the genetically modified food product's negative reactions was determined from a 354 respondent, 130 item mailed survey. The survey and partially mediated model from Mowen's 3M Model of Personality and Motivation explained how personality traits influence genetically modified food reactions.Consumer/Household Economics,

Brant, Molly

Mowen, John C.

Tilley, Daniel S.

English

Research Papers in Economics

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Consumer Response to Genetically Modified Foods

Consumer Response to Genetically Modified Foods

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