research
Innovation in Automative Telematics Services: Characteristics of the Field and Management Priciples
- Publication date
- Publisher
Abstract
The growing role of innovation in the strategy of car manufacturers leads them to relentlessly look for new sources of differentiation. In this way Telematics, a suite of technologies centered on communications systems within cars, is expected to bolster the car industry by offering a new stream of revenues. This articles focuses on the impact of this technology on design organization. In the first part, we demonstrate that Telematics is a radical innovation for automotive industry. Therefore traditional design models, such as heavyweight project management, are unsuitable. Next, the paper studies the organization adopted by a european car manufacturer in the light of recent research on the management of innovation.Management de projet;Services;Télématique automobile;Développement de nouveaux produits;Gestion de l'innovation