Food Commercials and Kids: Characterizing Advertising Content of Children's Online Television Programs

Abstract

Internet marketing has gained attention as a new medium to advertise food products to children. This study examines the prevalence of food marketing during children's television programs that are available on the internet. While food is the largest product category advertised, commercials make up a smaller portion of episode time online compared to previous reports of television advertising.Internet Food Marketing, Childhood Obesity, Content Analysis, Food Consumption/Nutrition/Food Safety, Marketing,