Color-temperature Correspondence: Its Nature and Its Impact on Object Temperature Perception

Abstract

Color cues are often used to represent information concerning temperature, with red typically being associated with warm/hot, and blue with cold. Recent research from NTT Communication Science Laboratories demonstrated that such correspondences between color and temperature are not merely a design practice derived from a common sense belief. Instead, they have an actual impact on our information processing efficiency and object temperature perception. These findings are useful for the development of multimodal interfaces whose purpose is to provide a holistic experience in telecommunication and virtual environments