Recent times have as a dominant feature "change" always and everywhere shown, with major implications for the evolution of contemporary society.
Transformations and changes in the economic, political and social, are produced with an amazing speed and affect the visible organization XXI century and default management. 
The paper examines the importance of knowledge management in contemporary society and organizations ability to adapt to the specific future economy based on the values of knowledge, research and scientific creation.
They are also called into question the concepts related to information society and the impact that it has this on organizations

Belu, Nicoleta

Iordache, Carmen

Parpandel, Denisa Elena

Rizea, Ionela Carmen

Munich Personal RePEc Archive

MPRA
Munich Personal RePEc Archive
Managementul bazat pe cunostinte - o
noua tendinta in managementul
contemporan
Denisa Elena Parpandel and Nicoleta Belu and Carmen
Iordache and Ionela Carmen Rizea
“Constantin Brancoveanu” University, Pitesti, Romania
15 November 2009
Online at https://mpra.ub.uni-muenchen.de/18632/
MPRA Paper No. 18632, posted 15 November 2009 15:14 UTC
 1 
Knowledge management - a new trend in contemporary 
management 
 
Parpandel Denisa Elena, Faculty of Management Marketing in Economic Business, Rm. 
Valcea, “Constantin Brancoveanu” University, Pitesti, Romania 
Belu Nicoleta, Faculty of Management Marketing in Economic Business, Rm. Valcea, 
“Constantin Brancoveanu” University, Pitesti, Romania 
Iordache Maria Carmen, Faculty of Management Marketing in Economic Business, Rm. 
Valcea, “Constantin Brancoveanu” University, Pitesti, Romania 
Rizea Ionela Carmen, Faculty of Management Marketing in Economic Business, Rm. Valcea, 
“Constantin Brancoveanu” University, Pitesti, Romania 
 
 
Abstract  
 
        Recent times have as a dominant feature "change" always and everywhere shown, with 
major implications for the evolution of contemporary society. 
Transformations and changes in the economic, political and social, are produced with 
an amazing speed and affect the visible organization XXI century and default management.  
The paper examines the importance of knowledge management in contemporary 
society and organizations ability to adapt to the specific future economy based on the values 
of knowledge, research and scientific creation. 
They are also called into question the concepts related to information society and the 
impact that it has this on organizations. 
 
Keywords: knowledge management, organization, society 
information, swot analysis. 
 
JEL classification: D8, O32. 
 
 
            "The philosophy of the new economy, which should integrate both the 
interests of all individuals of our whole common man, society, environment and 
organization, knowledge of natural and human and social life becomes a 
stronger and more generalized concern" - DJ Hickson 
Society, economy, environment, therefore all areas where one's mark in a 
man are changing and transformation, because he says that we walk today, a 
new era, the information based on information and knowledge, and they are 
considered to be paramount in any business.  
 For management information is "stone" and the same be said about the 
communication process within an organization, because the information must 
reach the person / department / sector when appropriate and necessary, and if not 
then the information loses its value. Performance management of an 
organization depends in particular knowledge operational and accurate supply 
and demand of domestic and foreign, the dynamics of prices, trends in 
technology and the use of company resources.  
 2 
Currently, access to data and information is more easily achieved through 
the development pace of information technology and telecommunications, the 
question arises to know more and more, to know how to use the immensity of 
information that you have at a time given.  
Thus, improving the management involves, among other things, the 
implementation of an information system, applying the principles and methods 
of science offered management and organization, operational research and not 
least the IT with the most effective methods and procedures for collecting, 
storing, processing, verification and transmission of information. 
Over time, companies have paid special attention to manage money, 
materials, equipment and people, now they have come to recognize the primary 
importance of a fifth resource: information. 
 Need information to companies in a highly competitive society is that, 
currently, market analysis and consumer desires to become essential, and 
powerful companies trying to gain increased information about consumers: what 
they want, you eat, what products preferred which marks, etc...  
The need for knowledge management requires companies need to make 
decisions at the right time and use of information systems at the firms as 
mandatory implementation of the concept of knowledge management within 
organizations. Also, more and more companies resort to participatory 
management systems, where decisions are taken by more people, thereby 
reducing the risk of failure.  
 Knowledge management - intelligent player information society  
In the context of information society, knowledge generation must be the 
subject of investment for large companies, who have based their program on 
innovation and achieve long term economic performance  
by generating knowledge. These companies are motivated to generate new 
knowledge through the acceptance of the product vision and bold economic 
strategy, combined with a mentality of the organization that promotes 
transparency, dissemination of knowledge and their active use.  
  A modern organization must be trained; employees must learn and 
reflect, for the generation of knowledge requires a systematic work and a 
mentality in which knowledge is valued at their fair value. Managers must be 
aware that people, who possess knowledge, decide, create and communicate 
ideas: using and managing knowledge may be applied only where the true 
values stimulated.  
Report of a long time, the information age gradually takes place of 
traditional industries and companies are replaced by the information society. 
Information society and knowledge based and other resources, become 
priorities: information. This does not mean that industrial society any 
information or knowledge, but the technological explosion of recent years that 
information has become a strategic resource. The speeds with which knowledge 
is renewed and that volume is an exponential increase in knowledge were part of 
a modern economy and a basic organizational principle in the new company. 
Knowledge has become the most important factor of production in the modern 
 3 
economy. It is the basis for the exercise of power, results in increased 
productivity and ensures business competitiveness.  
In a society dependent on information, but also the larger number of 
organizations, knowledge seems to be only power guaranteeing social progress, 
economic and democratic are not eroded over time. Orientation to the capture 
and assimilation of knowledge is for most organizations the confirmation of a 
certain functional maturity, closely related with the essence of the information 
society that is find in interdependence.  
The organizational environment, the knowledge derived from information 
processed by those who have the capacity to effective action, by assimilating 
and understanding the integrative, followed by operational zing data in certain 
contexts.[1] 
Knowledge is generally defined as the power to understand and 
capture the essence of the facts, recovery certainties and information 
obtained in the form of experiences and lessons. The operation of such 
organizations, are crucial processes designated by the generic term of "3 I", that 
innovation (creating new knowledge), learning (assimilation of new 
knowledge) and interactive partnership for knowledge. [2] 
Thus, located in a complex environment, uncertain and highly 
competitive, the organization remains competitive only if it has developed its 
own collective intelligence and provide for the management of an appropriate 
knowledge. In these circumstances organizations are being redefined situation 
own culture through processes of organizational redesign and change in strategy. 
Nowadays the competition, concurrence is so sharp and high speed 
response so that the old slogan "time is money" is increasingly overtaken by a 
new "each time is worth more than the other". Companies increasingly adopt the 
idea that "money is moving at the speed of light and information to circulate 
quickly.[3]  
         The information obtained provides organizations (manager, first) can 
identify and to best serve market requirements and consumer default and all 
information collected, processed and used in society are key elements of 
management information system.  
  It can be said that the need for information and in particular the 
marketing is more acute than ever, following current trends of the times subject 
to change. It is noted that a marketing move from local, national and even one to 
one global market expansion as a consequence of the same size. In parallel, 
diversifying customer needs, desires increase, and as customers increase 
revenues, they are becoming more cautious, more demanding in choosing and 
buying property.  
The need for information is determined by decisions to be taken which in 
turn are determined by the objectives pursued by the manager. This link between 
objectives, decisions and information is as follows: 
 
 
 4 
Objectives  
                                                
                                              Decision  
 
                                                                                                     Information  
 
          Managers use information both for scheduling and planning activities but 
also for its control. Plan appears as a priority in the conduct of any nature 
activities organized as business objectives are established in this process. 
Promoting knowledge management in Romania, then a challenge of 
the future, then an approach developed economies and standards of Euro-
Atlantic structures, both by general characteristics and the long-term trends.  
To succeed it is necessary for economic policy options to deliver on 
election validated immediately in the medium and long term strategy (25-30 
years) to ensure continuity and complementarily of economic activities. This 
would also help to increase efficiency in managing resources and very limited in 
Romania.  
           If I have this current situation in Romania regarding the use of 
information technology and communications based on social factors and human, 
technological, and economic policies affecting development have reached the 
following conclusions: 
 
 
 
SWOT ANALYSIS OF ICT USE IN ROMANIA 
                                                                                                                                      Table no.1 
STRENGTH   WEAKNESSES  
- Romania has the human capital training, 
internationally recognized;  
- Community ICT began to engage 
increasingly more in the process of transition 
to knowledge-based economy;  
- The current political situation is favorable to 
the development area information;  
- Ability to adapt quickly to modern 
techniques;  
- The possibility of rapid development of 
information solutions, because skilled 
personnel;  
- Quick return on investment in ICT;  
- The rapid pace of growth of internet users 
on the Romanian market;  
- The rate of increase in mobile users in 
Romania;  
- Strengthen the market for 
telecommunications operators. 
- We have developed strategies that were 
unsuccessful due to inadequate control, 
conventional thinking, fear of change, 
mismanagement of resources, inability to 
motivate those involved hiding bad results, 
corruption;  
- Communications infrastructure is still poor, 
requiring large investments;  
- The education system will deteriorate 
because of inaccessibility to new technology;  
- Developing economy of Romania;  
- The average salaries of ICT professionals is 
small relative to developed countries;  
- Very few colleges and universities in 
Romania are presented on the Internet;  
- The existing legal framework is very 
uncertain is marked by many changes;  
- High level of piracy in the use of soft-ware - 
80%;  
- Cost rather than access to information 
technologies, including Internet. 
 5 
 
OPPORTUNITIES  THREATS   
- The trend of world economy to go to the 
information economy;  
- High demand for specialists in this field in 
developed countries;  
- Funds dedicated to the implementation of 
existing international information economy in 
developing countries;  
- Technological progress enables the 
convergence of communications channels. 
 
- Decrease the number of ICT specialists 
working in Romania, as there is a huge 
demand for specialists in this field in 
developed countries, where wages are 
significantly higher than those local  
- The economic gap with other EU countries;  
- Competition on the market;  
- Some operators are reluctant to the changes 
in the economic context. 
 
                                                    Source: Data downloaded from the website www. gateway.ro 
 
Knowledge management and information management are differentiated 
by how the leaders mobilized workers to apply, use, communicate and 
develop existing knowledge.  
It is estimated that the new type of management will provide a huge 
advantage emerging markets and economies in remote areas of the world, that 
advanced technology can lead to loss of social and geographical barriers, 
enabling people to be in contact and to communicate directly, as they remain 
separated by distance, culture and economic strategy. 
 
Bibliographical Notes  
 
Drucker P. (1994), The theory of business, Harvard Business Review. 
  
Dragomirescu H. (1995), Memorization processes in hierarchical organizations: 
a systems perspective versus the bureaucracy pattern, Plenum Press, New York 
and London. 
  
Hollsopple W., Whinston A. (1987), Knowledge-based organizations, 
Information Society.  
 
Militaru G. (2005), Organizational Behavior, Economic Publishing House, 
Bucharest. 
  
Nicolescu O., Nicolescu L. (2005), Economy, business and management based 
on knowledge, Economic Publishing House, Bucharest. 
 


Managementul bazat pe cunostinte - o noua tendinta in managementul contemporan

Munich RePEc Personal Archive

MPRAMunich Personal RePEc ArchiveManagementul bazat pe cunostinte - onoua tendinta in managementulcontemporanDenisa Elena Parpandel and Nicoleta Belu and CarmenIordache and Ionela Carmen Rizea“Constantin Brancoveanu” University, Pitesti, Romania15. November 2009Online at http://mpra.ub.uni-muenchen.de/18632/MPRA Paper No. 18632, posted 15. November 2009 15:14 UTC 1 Knowledge management - a new trend in contemporary management  Parpandel Denisa Elena, Faculty of Management Marketing in Economic Business, Rm. Valcea, “Constantin Brancoveanu” University, Pitesti, Romania Belu Nicoleta, Faculty of Management Marketing in Economic Business, Rm. Valcea, “Constantin Brancoveanu” University, Pitesti, Romania Iordache Maria Carmen, Faculty of Management Marketing in Economic Business, Rm. Valcea, “Constantin Brancoveanu” University, Pitesti, Romania Rizea Ionela Carmen, Faculty of Management Marketing in Economic Business, Rm. Valcea, “Constantin Brancoveanu” University, Pitesti, Romania   Abstract           Recent times have as a dominant feature "change" always and everywhere shown, with major implications for the evolution of contemporary society. Transformations and changes in the economic, political and social, are produced with an amazing speed and affect the visible organization XXI century and default management.  The paper examines the importance of knowledge management in contemporary society and organizations ability to adapt to the specific future economy based on the values of knowledge, research and scientific creation. They are also called into question the concepts related to information society and the impact that it has this on organizations.  Keywords: knowledge management, organization, society information, swot analysis.  JEL classification: D8, O32.               "The philosophy of the new economy, which should integrate both the interests of all individuals of our whole common man, society, environment and organization, knowledge of natural and human and social life becomes a stronger and more generalized concern" - DJ Hickson Society, economy, environment, therefore all areas where one's mark in a man are changing and transformation, because he says that we walk today, a new era, the information based on information and knowledge, and they are considered to be paramount in any business.   For management information is "stone" and the same be said about the communication process within an organization, because the information must reach the person / department / sector when appropriate and necessary, and if not then the information loses its value. Performance management of an organization depends in particular knowledge operational and accurate supply and demand of domestic and foreign, the dynamics of prices, trends in technology and the use of company resources.   2 Currently, access to data and information is more easily achieved through the development pace of information technology and telecommunications, the question arises to know more and more, to know how to use the immensity of information that you have at a time given.  Thus, improving the management involves, among other things, the implementation of an information system, applying the principles and methods of science offered management and organization, operational research and not least the IT with the most effective methods and procedures for collecting, storing, processing, verification and transmission of information. Over time, companies have paid special attention to manage money, materials, equipment and people, now they have come to recognize the primary importance of a fifth resource: information.  Need information to companies in a highly competitive society is that, currently, market analysis and consumer desires to become essential, and powerful companies trying to gain increased information about consumers: what they want, you eat, what products preferred which marks, etc...  The need for knowledge management requires companies need to make decisions at the right time and use of information systems at the firms as mandatory implementation of the concept of knowledge management within organizations. Also, more and more companies resort to participatory management systems, where decisions are taken by more people, thereby reducing the risk of failure.   Knowledge management - intelligent player information society  In the context of information society, knowledge generation must be the subject of investment for large companies, who have based their program on innovation and achieve long term economic performance  by generating knowledge. These companies are motivated to generate new knowledge through the acceptance of the product vision and bold economic strategy, combined with a mentality of the organization that promotes transparency, dissemination of knowledge and their active use.    A modern organization must be trained; employees must learn and reflect, for the generation of knowledge requires a systematic work and a mentality in which knowledge is valued at their fair value. Managers must be aware that people, who possess knowledge, decide, create and communicate ideas: using and managing knowledge may be applied only where the true values stimulated.  Report of a long time, the information age gradually takes place of traditional industries and companies are replaced by the information society. Information society and knowledge based and other resources, become priorities: information. This does not mean that industrial society any information or knowledge, but the technological explosion of recent years that information has become a strategic resource. The speeds with which knowledge is renewed and that volume is an exponential increase in knowledge were part of a modern economy and a basic organizational principle in the new company. Knowledge has become the most important factor of production in the modern  3 economy. It is the basis for the exercise of power, results in increased productivity and ensures business competitiveness.  In a society dependent on information, but also the larger number of organizations, knowledge seems to be only power guaranteeing social progress, economic and democratic are not eroded over time. Orientation to the capture and assimilation of knowledge is for most organizations the confirmation of a certain functional maturity, closely related with the essence of the information society that is find in interdependence.  The organizational environment, the knowledge derived from information processed by those who have the capacity to effective action, by assimilating and understanding the integrative, followed by operational zing data in certain contexts.[1] Knowledge is generally defined as the power to understand and capture the essence of the facts, recovery certainties and information obtained in the form of experiences and lessons. The operation of such organizations, are crucial processes designated by the generic term of "3 I", that innovation (creating new knowledge), learning (assimilation of new knowledge) and interactive partnership for knowledge. [2] Thus, located in a complex environment, uncertain and highly competitive, the organization remains competitive only if it has developed its own collective intelligence and provide for the management of an appropriate knowledge. In these circumstances organizations are being redefined situation own culture through processes of organizational redesign and change in strategy. Nowadays the competition, concurrence is so sharp and high speed response so that the old slogan "time is money" is increasingly overtaken by a new "each time is worth more than the other". Companies increasingly adopt the idea that "money is moving at the speed of light and information to circulate quickly.[3]           The information obtained provides organizations (manager, first) can identify and to best serve market requirements and consumer default and all information collected, processed and used in society are key elements of management information system.    It can be said that the need for information and in particular the marketing is more acute than ever, following current trends of the times subject to change. It is noted that a marketing move from local, national and even one to one global market expansion as a consequence of the same size. In parallel, diversifying customer needs, desires increase, and as customers increase revenues, they are becoming more cautious, more demanding in choosing and buying property.  The need for information is determined by decisions to be taken which in turn are determined by the objectives pursued by the manager. This link between objectives, decisions and information is as follows:    4 Objectives                                                                                                Decision                                                                                                        Information             Managers use information both for scheduling and planning activities but also for its control. Plan appears as a priority in the conduct of any nature activities organized as business objectives are established in this process. Promoting knowledge management in Romania, then a challenge of the future, then an approach developed economies and standards of Euro-Atlantic structures, both by general characteristics and the long-term trends.  To succeed it is necessary for economic policy options to deliver on election validated immediately in the medium and long term strategy (25-30 years) to ensure continuity and complementarily of economic activities. This would also help to increase efficiency in managing resources and very limited in Romania.             If I have this current situation in Romania regarding the use of information technology and communications based on social factors and human, technological, and economic policies affecting development have reached the following conclusions:    SWOT ANALYSIS OF ICT USE IN ROMANIA                                                                                                                                       Table no.1 STRENGTH   WEAKNESSES  - Romania has the human capital training, internationally recognized;  - Community ICT began to engage increasingly more in the process of transition to knowledge-based economy;  - The current political situation is favorable to the development area information;  - Ability to adapt quickly to modern techniques;  - The possibility of rapid development of information solutions, because skilled personnel;  - Quick return on investment in ICT;  - The rapid pace of growth of internet users on the Romanian market;  - The rate of increase in mobile users in Romania;  - Strengthen the market for telecommunications operators. - We have developed strategies that were unsuccessful due to inadequate control, conventional thinking, fear of change, mismanagement of resources, inability to motivate those involved hiding bad results, corruption;  - Communications infrastructure is still poor, requiring large investments;  - The education system will deteriorate because of inaccessibility to new technology;  - Developing economy of Romania;  - The average salaries of ICT professionals is small relative to developed countries;  - Very few colleges and universities in Romania are presented on the Internet;  - The existing legal framework is very uncertain is marked by many changes;  - High level of piracy in the use of soft-ware - 80%;  - Cost rather than access to information technologies, including Internet.  5  OPPORTUNITIES  THREATS   - The trend of world economy to go to the information economy;  - High demand for specialists in this field in developed countries;  - Funds dedicated to the implementation of existing international information economy in developing countries;  - Technological progress enables the convergence of communications channels.  - Decrease the number of ICT specialists working in Romania, as there is a huge demand for specialists in this field in developed countries, where wages are significantly higher than those local  - The economic gap with other EU countries;  - Competition on the market;  - Some operators are reluctant to the changes in the economic context.                                                      Source: Data downloaded from the website www. gateway.ro  Knowledge management and information management are differentiated by how the leaders mobilized workers to apply, use, communicate and develop existing knowledge.  It is estimated that the new type of management will provide a huge advantage emerging markets and economies in remote areas of the world, that advanced technology can lead to loss of social and geographical barriers, enabling people to be in contact and to communicate directly, as they remain separated by distance, culture and economic strategy.  Bibliographical Notes   Drucker P. (1994), The theory of business, Harvard Business Review.   Dragomirescu H. (1995), Memorization processes in hierarchical organizations: a systems perspective versus the bureaucracy pattern, Plenum Press, New York and London.   Hollsopple W., Whinston A. (1987), Knowledge-based organizations, Information Society.   Militaru G. (2005), Organizational Behavior, Economic Publishing House, Bucharest.   Nicolescu O., Nicolescu L. (2005), Economy, business and management based on knowledge, Economic Publishing House, Bucharest.  

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Managementul bazat pe cunostinte - o noua tendinta in managementul contemporan

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