Filiptsova, O.

Kobets, M.

Kobets, Yu.

English

eLibrary National Mining University

67market environment ("inner circle"), in which the company is located: "Globalization- consumer", "globalization - competition", "Globalization - suppliers" and so on;- Secondly, you need to identify the lines of influence of economic globalizationon the activities of the state ("outer circle") and environmental factors - technologicalchanges, natural resource base etc;- Thirdly, it is important to see the future, predict what might happen along thelines of influence, and it is important to establish and assess priorities;- Fourth, it is important to constantly adapt changes to the business environment,which includes the development and adoption of appropriate management decisionsfor continuous improvement of the system.Kobets M., Kobets Yu., Filiptsova O.National University of PharmacyANALYSIS OF DRUGS CONTAINING CONTROLLED SUBSTANCESSALESPreparations, including those ones containing internationally controlledsubstances are important for patients and alleviate their pain and suffering. The aimof the research is to study the structure of the market drugs containing controlledsubstances, by ATC-classification, analysis of consumption, capacity dynamics andto determine the level of market monopolisation of these facilities. The paper useddesk research, statistical and mathematical and graphical analysis.To determine the top 10 drugs-leaders containing controlled substances bysales volumes in physical and monetary terms in the period from 2011 to 2013 (Q1)the results of the monitoring of retail drug market system Morion were used.Leading preparations were assessed in terms of sales in physical and monetaryterms between 2011 to 2013 (Q1). The first place in terms of sales in terms ofquantity takes a domestic product Kodterpin IC®, tablets, No. 10 in blister, opencorporation "InterHim" (Ukraine, Odessa), with sales for 2012 14,233,023 packsexceeding the mentioned rate per 128% compared to sales in 2011. This productranks first in terms of sales and in money terms, sales of which in 2012 amounted to270 270 thousand UAH, an increase of 135% compared to 2011.The top-10 in terms of quantity were only a few foreign agents: Kodaryn, tab.,№10, Rowtech Ltd (UK), whose sales in 2012 amounted to 1,260,898 packs and druginjection 10 mg Nalbuphine, Mr. d / etc. 10 mg / ml amp. 1 ml, №10, Rusan Pharma(India), whose sales in 2012 amounted to 207208 packs. Overall market capacity top10 drugs-leaders containing controlled substances increased in physical terms by2012 compared with 2011 to 121% in money terms – by 134%.The next phase of the study the market share drugs-leaders containingcontrolled substances were analyzed by ATC-classification. Increase in market share68in terms of quantity drugs in 2012 compared to 2011 is observed in these drugs:Kodterpin IC® (+ 4%), Trifed ® (+ 5%), Tramadol M (+ 5%).Herfindahl–Hirschman Index was calculated for studying the level ofmonopolization. It was found that the drug market for this group possesses amonopoly.Kobzar T.Nikolayeva V., research supervisorShvets O., language adviserNational Mining UniversityCORPORATE SOCIAL RESPONSIBILITYNowadays more and more companies are developing their plans of action inaccordance with the principles of marketing ethics.Corporate social responsibility (CSR) is a part of marketing ethics whichmeans that the company takes the responsibility for its influence on the environmentand impact on social welfare.Business benefits to be socially responsible have positive actions in favor of itsemployees and the community in general, and, in addition, include improving theimage of the brand, and greater ease in attracting staff.The aim of the CSR is to take responsibility for the company's actions andstimulate a positive impact through its activities on the environment, consumers,employees, communities, stakeholders and all other members of the public sphere.There are different ways for a company to show corporate social responsibility.One way is cause-related marketing, which refers to a type of marketinginvolving the cooperative efforts of a for-profit business and a non-profit organizationfor mutual benefits. It lies in donating money to charity, non-profit organizations or agood cause, such as UNICEF or OXFAM.Second path is green marketing, which is a specific type of marketing, whichinvolves orientation of the whole business (product development, production,packaging, transportation, sale, promotion, treatment and disposal) on the formationand satisfaction of ecologically oriented demand for profit and conservation of theenvironment and human health. For example, 6 degrees.ca is a Canadian web-basedforum that promotes green marketing and environmental protection.The third way is responsible purchasing. Companies can refuse to buymaterials for the goods produced using child labor or that have been tested onanimals. Taking care of human rights and animal testing, the company may pursue apolicy of sustainable purchasing and only buy a product that comes from renewablesources.Corporate social responsibility is a method that a company can build ormaintain a good reputation. Importantly, CSR has a positive impact on people's livesand society in all spheres of its development.

ANALYSIS OF DRUGS CONTAINING CONTROLLED SUBSTANCES SALES

http://ir.nmu.org.ua//bitstream/123456789/146965/1/KobetsMKobetsYuFiliptsovaO.pdf

ANALYSIS OF DRUGS CONTAINING CONTROLLED SUBSTANCES SALES

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