Dovgan`, S.

Man`ko, A.

Zaichenko, K.

English

eLibrary National Mining University

106I offer the following recommendations to avoid various problems in theanalyzed sector:1. It is important to make sampling choices in supermarkets with the aimof product promotion. Moreover, public opinion poll can be conducted.2. The problem concerning national standards in Turkey (TSE) can besolved by previously considering the main idea and total requirements for chocolategoods.3. If Turkish consumers do not perceive chocolate candies for everydayconsumption, the company should launch advertising campaign to persuade targetaudience to consume chocolate products.4. The company should add social oriented themes to sweet wrappers.To summarize, the results illustrate the idea of exporting chocolate sweets toTurkey. Both macro- and microenvironment are suitable for starting this business inbig cities of analyzed country. The Internet survey has also positive influence forthe new product in Turkish market. However, there are some problems withadapting chocolate candies to new consumers and their habits, but with previouslylearning standards and motives of potential costumers these issues can be avoidedby the company.Man`ko A., Zaichenko K.Dovgan` S., research supervisorNational Mining UniversityMARKETING INSIDE USYouth marketing – such names this trend today – isn`t the new phenomena.Particularities and prospects to orientation for youth auditorium were known sinceyouth became solvent category of the population.Playing on her weakness had become gradually the main source of income ofmany companies in production sector. Perspective novelties inevitably attract youngpairs and girls of whole world, causing to itself great interest.Everyone wants to dress beautifully and fashionably at our time. This desireisn`t caused only himself, social and cultural ambiences influence on person`sopinion. Youth will be orientated on surrounding at choice of shop, at choice ofclothes or any other things.Youth is accepted consider people until 35 years old. This target auditoriumcomprises student and working people.The modern young people strive for express its internal “I”, but not always mayrealize it to life.Let`s consider how the consumer preferences depend on them social and culturalambiences.107Students are unique segment of consumers. They strive for expressthemselves by any ways. They are usually influenced by academic groups,collectives and other people for everyday communication. Students will choose thedifferent youth shops of the miscellaneous brands, search for themselves, trythemselves in everything, until it`ll be possible. They prone to pulsed purchase morethan other people.Something more new, something more interesting appears every day andstudents want to test that more than other youth. Modern brands play with it, callingtest something new, not to lag behind, not to take pause. This acts very mucheffectively often.Working people are other case. Different rules, different dress-code are used ondifferent enterprises. The marketing service`s able to guess their behavior and choicedepending on sort of activity and existing dress-code. Marketing won`t influence onthis group of the population because working people are limited in possibility of thechoice. Marketing efforts of brand will completely be deleted by dress-code of theenterprise-mercenary.So it`s obviously students are the most profitable auditorium for concentrationtheir marketing efforts because they are dynamic, have less restraining factors andwill be the most sensitive to marketing lead of the brand.Milovidova A.Pilova K., research supervisorShvets O., language adviserNational Mining UniversityHOW TO ADVERTISE ON VK.COM: USEFUL TIPS ANDIMPORTANT RULESPavel Durov launched Vkontakte in 2006. And as it always happens, the successof the Russian social network led to the development of the Vkontakte advertisingmarket. Vkontakte, which  turned into vk.com, has become the number one Russiansocial network. According to the recent information, Vk has got over 250 millionunique visitors per month. Opportinities are huge because VK.com has already gotover 200 million registered users and  over 42 million visitors a day.So how can we reach our potential customers? As for today, the VkontakteAdvertising Marketplace offers two types of advertising:1. Targeted ads, appearing on the private newsfeed ( which usually consistof a title, an image and a short caption. Very similar to display ads onFacebook, VK Targeted ads appear on the left side of the page and are offered on apay-per-click or pay-per-view basis). Using the multitude of targeting settings, youcan select the target audience that you would like to show your ad to. Please note thecounter at the top, it shows the number of users who will be able to view your ad

MARKETING INSIDE US

http://ir.nmu.org.ua/bitstream/handle/123456789/146770/Man%60koAZaichenkoKDovganS.pdf?sequence=1&isAllowed=y

MARKETING INSIDE US

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