Orlova, A.

Palekhova, L.

English

eLibrary National Mining University

1206. Put customer photos on e–commerce siteNormally, when consumers visit a product page, they are immediately shownprofessionally produced photographs of products, and, in the case of fashion, often onmodels that don’t look anything like them. What would happen if we could show realcustomers using your products on your product pages? Showing real customer photoson your ecommerce pages serves two purposes. First, seeing real people using yourproducts helps build consumer confidence about your products. Second, it helpsdemonstrate social proof by showing your products are desired by others, precisely ata time when a customer may be feeling uncertain about making a purchase.As an conclusion – Instagram is no longer a niche social platform. In fact, 68%of the Interbrand Top 100 brands are on Instagram. And as more jump on board,brands will be looking for new ways to tap into their audiences and harness themarketing potential of Instagram. Establishing a presence on Instagram is one thing,but tapping into user content to power your ecommerce sales is a whole otherchallenge.Orlova A.Palekhova L., research supervisorNational Mining UniversityTHE DYNAMICS OF MARKET UNREFINED SUNFLOWER OIL INDNIPROPETROVSK REGIONOilseeds Ukraine - one of the few sectors of agriculture, which, even in theface of the global financial crisis is developing rapidly and has a strong exportpotential. This is mostly due to the following factors: the global shift in the structureof nutrition in oil and fats of vegetable origin; more affordable price compared withanimal fats; dynamic growth sector of biodiesel and more.Statistical sources show that the production of sunflower oil in Ukraine is about3 million t; of which only 80 - 90 thousand. t goes to industrial use. A description ofthe market for raw sunflower oil showed that the market is dynamic and in 2014reached 3,650 thousand t.; but growth rates vary greatly (see table 1).Table 1The dynamics of the market of crude sunflower oil in Ukraineindex 2007 2008 2009 2010 2011 2012 2013 2014Sold crude sunflower oil,thousand tons1381 2078 2226 1863 2772 2990 3177 3650growth rate, % - 50,4 7,1 16,3 48,8 7,9 6,3 14,9Share packed crude oil in 2014 reached about 2190 thousand t., or 60 % of thetotal production of crude oil.Analysis of the producers of crude oil packaged proved that mostly domesticproducts.121Comparison statistics Dnepropetrovsk region market development unrefinedsunflower oil shows that its dynamics is quite the same as the general trends (seetable 2).Processing of oilseeds in Ukraine (according The State Statistics Committee ofUkraine) involved more than 1,200 businesses. In general, the industry ischaracterized by a high concentration of manufacturing: more than 90% of oilproduces 51 specialized businesses large and medium power.However, the  Harfindelya-Hirschman Index (IXX) showed that the market forcrude sunflower oil has a concentration of business (see table 3).Table 2Sales of crude sunflower oil in Dniprpopetrovsk regionindex Dniprpopetrovskiy region The share oftotalproductionarea,%20112012201320142014,  %2011Unrefined oil, t 354807 409719 569547 597444 168,4 16,1Sunflower oil,t 348467 402298 555699 583292 167,4 16,1Table 3Analysis of market concentration of crude sunflower oil in Ukraine(2013-2014)№п/пCompany name output (IXX)Thousands,tons%1 LLC «Prykolotnjanskyj» OEP 64,35 2,2 4,842 PJSC «Volchansky ОЕP» 121,03 4,1 16,813 PJSC «Poltava ОЕP – Kernel Group» 174,51 5,9 34,814 PJSC«Kirovogradoliya» 180,78 6,1 37,215 LLC «Ecotrans» 39,66 1,3 1,696 LLC «Bandurskyy ОЕP» 75,05 2,6 6,767 LLC «Ukrainian Chornomorska industry» 186,38 6,3 39,698 Kahovskij branch CJSC «Cargill» 147,43 5,0 25,09 LLC «Cargill plant» 217,11 7,4 54,7610 CJSC «Dnipropetrovsk ОЕP» 180,12 6,1 37,2111 CJSC «Zaporizhzhya OEP» 268,67 9,1 82,8112 PJSC «Vinnitsa OEP» 103,48 3,5 12,2513 PJSC «Chernivtsi OEP» 48,67 1,7 2,8914 PJSC «Pology ОЕP» 183,15 6,2 38,4415 PJSC «Mironovsky plant for the production ofcereals and animal feed»103,07 3,5 12,2516 LLC «Katerinopolsky elevator» 72,97 2,5 6,2517 PJSC «Creative» 147,54 5,1 26,0118 LLC «Macoli» 1,66 0,06 0,003619 Other 626,26 21,3 453,69Together 2941,89 100 893,37122Thus, the study showed that the market of crude sunflower oil is moreattractive than the refined oil market. This market is growing rapidly, is a competitiveand poorly saturated.Orlova A.Palekhova L., research supervisorShvets O., language adviserNational Mining UniversityINSTAGRAM DIRECT PLATFORM AS A MARKETING TOOLInstagram Direct Platform enables privately to share photos and informationwith other users. This content can be commented, and only the sender and theparticipants of the chat will see the comments and likes. There are 200 millionmonthly active users on Instagram, 70% of which log in daily. This is a huge base ofpeople for marketers to reach.One of the reasons why marketers should consider Instagram is because it ismobile. It is a great way for your business to communicate directly with people withwhom you want to build trust and credibility. Nowadays, 65% of the world's topbrands use Instagram.For example, Gap (USA) - trading networks selling clothing announced acontest with Instagram Direct. The first 15 people who commented on the photo tookpart in the competition. They learned about further conditions through directives fromthe brand account. When replying you tend to send your photo with something ofGap clothing you are wearing.Promotion on Instagram is not much different from other social mediaplatforms. Effective strategy Instagram is based on the understanding of what thetarget audience wants.The following activities can be used in Instagram Direct marketing:1. Organize contests among its subscribers. Due to private messages,brands can go direct with their subscribers.2. Communicate promptly with their customers, thus it does not makepossible negative reviews in the public space.3. Offer exclusive content for loyal customers, such as discount coupons.4. Announce fresh goods or upcoming products insides receiving feedbackand offering to share the information about the brand.

THE DYNAMICS OF MARKET UNREFINED SUNFLOWER OIL IN DNIPROPETROVSK REGION

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THE DYNAMICS OF MARKET UNREFINED SUNFLOWER OIL IN DNIPROPETROVSK REGION

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