Kozachenko, L.

Palekhova, L.

English

eLibrary National Mining University

79Beauty salon"Style" faced with declining demand because of the activepromotional activities of competitors. To strengthen its position in the market nowbeen decided to conduct marketing activities such as print and television advertising.Print advertising is presented in the form of leaflets. Promoters are distributes leafletsin the places of highest level of traffic on district Amur-Nizhnedneprovskiy.Television advertising is presented on local television in the form of a marquee atintervals 3 times a day on weekdays.To assess the effects and effectiveness of promotional activities, you can useindicators such as additional turnover, profit and profitability of additionaladvertising.Evaluating the effectiveness of an advertising campaign for the beauty salon"Style" revealed that print advertising brings the company to 13.2 thousand UAH andturnover costs account for 27 thousand UAH, that is, the income does not cover thecosts of conducting advertising Television advertising brings enterprise 9.45thousand UAH. additional turnover, at a cost of 15 thousand UAH, that is, spendingon television advertising also exceed the income from its holding. Evaluation ofpromotional activities for the beauty salon "Style" showed their unprofitability.To develop an effective system of marketing activities for beauty salon "Style"is necessary to conduct investigations of internal and external environment of thecompany, make the segmentation, identification of target segments and the mosteffective methods of influence on them.Kozachenko L.Palekhova L., research supervisorNational Mining UniversityCHOICE OF MARKETING INDICATORS FOR PROMOTION OFWINE TM BOSTAVAN  BY COMPANY DRINK DISTRIBUTION SYSTEMThe enterprise of Drink Distribution System works at the market of alcoholicproducts during 18 years. 495 persons are counted in the staff of personnel. Basicdirection activity is distribution of alcoholic wares at the market of Ukraine.The company promotes the products through 3 main channels: HoReCa, retailand wholesale buyers.Since 2014, the company is an importer of wine TM Bostavan, which isproduced in Moldova. A problem appeared in this connection: unknowing andunrecognizability of TM Bostavan by customers. For the decision of this problem it isnecessary to choose marketing indexes which will define having a special purposeorientiry of marketing strategy.Internal indexes are a volume of sales. For 6 months 2014 (from January forJune) the volume of sales of wine of TM Bostavan made 900 000 Uah, that on 15 %80less than it was planned. With the help of a marketing program is required before theend of 2014 to increase sales by 20%.External indexes are a level of knowledge. During questioning adult users ofalcoholic products was set that awareness of the TM Bostavan among buyers is verylow, and only 10% of the total number of respondents (13 500 people.). Themarketing program is to provide the level of awareness of potential consumers aboutTM Bostavan not less than 50%, thereby increasing customer loyalty.For achievement of marketing aims marketing program will include thefollowing activities:•An increase of visibility of TM Bostavan is in retails and wholesales, throughactivities of merchandising (providing attractive visibility showcases computation,brand price tags, posters and inserts)•Conducting tasting events in HoReCa•Establishing brand stands with the products;•Attracting hostesses and tasters for  informing  more buyers of products TMBostavanCarrying out these activities will allow to attain the put aims and to increase amarket share TM Bostavan on the market of alcoholic beverages in the segment ofwine products.Krasavina V.Alekseenko V., research supervisorPeople’s Friendship University of RussiaMARKETING FOR RENEWABLE ENERGY COMPANYIn this article I’d like to talk about some effective techniques for advertisingrenewable energy sector. First of all every company should pay attention to itswebsite, because the website is perfect way to tell consumers how they can benefitfrom what you have to offer. The website should be found very easily. Ways to getpeople there usually include:• pay per click advertising,• search engine optimization (SEO),• email marketing and inbound links from relevant websites.Another effective technique is direct marketing. When talking about it we meansending out letters: by post or by door-drop (unaddressed). Success of your companydepends on how good the list is, as well as the content of your mailer. As withadvertising, your company’s headline, as well as your company’s call to action iscrucially important. As far as email marketing is concerned it is cheaper way of directmarketing using email. It can be very effective, as you can get people to take actionby clicking a link to a sign up, etc. It also offers a great way of keeping in touch with

CHOICE OF MARKETING INDICATORS FOR PROMOTION OF WINE TM BOSTAVAN BY COMPANY DRINK DISTRIBUTION SYSTEM

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CHOICE OF MARKETING INDICATORS FOR PROMOTION OF WINE TM BOSTAVAN BY COMPANY DRINK DISTRIBUTION SYSTEM

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