Bushuev, B

Varyanichenko, E

English

eLibrary National Mining University

29Advertising can also be used to generate awareness among public that whichproduct they use and to which product they can say no. It can also be used to educatepeople about certain diseases or dangers (example: - AIDS, TB, viral diseases, etc.).Even the backward people are now aware of many diseases and their problems. Allthese credits go to proper advertising. Diseases like polio could never been controlledif the timings for polio drops aren’t advertised regularly.Advertising can also be used to inform public about social events like concertsand performances. Charities can use media to advertise about the illnesses andencourage people for donations. Social organizations and NGOs can use the mean ofadvertisement for promoting their campaigns. Seeking help through advertisementsduring epidemics or natural calamities can help a lot.There are also various blames that advertising causes a negative social impact onlives. Even if advertising has a vast good impact on society, it can be ruled out that ishas also bad impact. It plays with the emotions of general public and encouragesthem to think that buying and depleting are the activities of life. Advertising postersof modern films, where sexuality is shown much than the actual theme of the movie,can divert the society a lot. Materialism is being much glorified throughadvertisements, which can again have dangerous consequences.Society is becoming ignorant towards social or world issues because we are tooobsessed to satisfy our newly created needs. We want to earn more money so that wecan buy happiness in forms of products, being advertised as they can bring all thehappiness in our lives. We are starving for material goals, because we always want tohave more.Products which are heavily advertised are expensive due to the cost spent onadvertising. It is true that advertising increases consumption, but its also true that themore we consume, the more we destroy the environment, because if demandincreases, production also increases. Thus, the need of raw materials increases.To sum up, his paper discusses that advertising has positive as well as negativeimpacts on society. The balance, of what is necessary and what really is not neededshould be focused more. Advertisements can create contentment but can alsosimultaneously create discontentment. Our society and marketing of products dependso badly on advertising that even its negative impact on society can’t outweigh themany positive social and economical effects.Bushuev B.Varyanichenko E., research supervisorNational Mining UniversityMARKET RESEARCH AS A PREPARATORY STAGE OF FOREIGNECONOMIC OPERATIONSMarket research - the most common trend in market research. It is conducted toobtain data about market conditions to determine the activity directions of theenterprise. As experts say, without such data it is impossible to systematicallyanalyze and compare all the information needed to make important decisions related30to the choice of the market, the definition of sales volume, market forecasting andplanning activities. Marketing research of the market refers to the preparatory phaseof the implementation of foreign trade operations.The effectiveness of marketing and commercial work in foreign trade activitylargely depends on the availability of quality information. Marketing information is adisplay of various parameters of the market and is the result of scientific informationand commercial activities. The collection, storage, retrieval, processing, distributionand use of information have become a decisive importance for success in a complexcompetitive struggle.The purpose of market research - consumer segmentation and selection oftarget market segments. The results of the study allow the company to develop itsown range to the accordance with the requirements of customers, increase itscompetitiveness, to identify areas of activity according to the different stages of thelife cycle of products, to develop new products and modify manufactured, to improvelabeling, to develop a firm style, to determine how to protect the patents and how torealize their potential at work on internal and external markets.To ensure effective training of foreign economic operation marketing softwareinternational activities should include: study the main characteristics of contemporaryglobal market, its dynamics, trends of development and priorities; definition ofinternational relations and their behavior and motivation in the marketing activities;description of the main parameters of the international marketing environment,including competitive situation; development of exit strategies and activities onpotential foreign markets; identification of problems and specific technologymarketing activities in foreign markets.Qualitatively made marketing research of foreign market, reasonable answersto the questions: how properly is taken into account, how skillfully the partners of themarket are selected; which information has a firm on the methods and features of thework of competitions.Chernichenko V.Shynkarenko N., research supervisorShvets O., language adviserNational Mining UniversityGREEN MARKETINGGreen marketing is the marketing of products which are environmentallypreferred by others. That is why green marketing combines a wide range of activities,including product modification, changes to the production process, harmlesspackaging, as well as modifying advertising. There are also other synonym termswhich are used - environmental marketing and ecological marketing. The legalimplications of marketing claims call for caution.A model for green marketing contains four "P's":Product: A producer should offer ecological products which not only must notpollute the environment but should protect it and even liquidate existing

MARKET RESEARCH AS A PREPARATORY STAGE OF FOREIGN ECONOMIC OPERATIONS

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MARKET RESEARCH AS A PREPARATORY STAGE OF FOREIGN ECONOMIC OPERATIONS

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