Nikitina, V.

Yashkina, O.I.

English

Yashkina, O. I.

eLibrary National Mining University

Nikitina V.O.I. Yashkina, research supervisorOdessa State Economic UniversityINNOVATION MARKETING IN ECOLOGICAL MARKETCONSIDERING AN EXAMPLE OF “ALYUS” LLCNowadays mankind started thinking of further development priorities.Increase of industrial production growth rate is accompanied, as well, by increaseof hazardous substances emissions and growth of waste generation capacities.Today, general amount of waste accumulation on the territory of Ukraine makes 20billion ton, and land area occupied by wastes makes more than 130 thousand ton.These factors force to consider environmental protection as one of the maindirections of public policy. At the same time, utilization of harmful emissions hasto be considered not only as an aspect of decrease of harmful influence onenvironment, but as well as a source of additional economic profit. With suchapproach to the waste products utilization problem only, it is possible to involvethe greatest number of entrepreneurs, who wish to show themselves in one oranother area of waste products treatment.Limited Liability Company “ALYUS” has worked out their own project ofsolid organic and solid domestic waste products utilization, which was realized inthe form of waste products processing unit, with processing in different fractions inthe form of new plant of module structure with waste products processing capacityof one module of 20 ton a day. Therefore the Patent of Ukraine # 42377 as of25.06.2009 has been granted to the company.Original method of SDW utilization with production of manufactured energycarriers has been developed unsolicited by a group of specialists in accordancewith national programs of environmental safety support of Ukraine and withNational energetic program of Ukraine up to 2010 with its possible adaptation ineach country of the world. In addition, this invention is a novelty and has noanalogues neither on domestic, nor in international market.Implementation of suggested project is economically beneficial, because byits means it is possible to solve many problems: first of all, city dumps, whichpollute ground waters, rivers and lakes, will be taken away, waste products,difficult to decay in natural conditions – polymers and rubber, will be destroyed;secondly, out of useless waste products we can obtain energy supply, liquid,gaseous and solid fuel, which are necessary for civilized life support of mankind.Despite this invention is extremely essential for our society, it has beennearly half a year of all negotiations being held on the territory of Ukraine whichdid not bring considerable success. One of the main reasons of this problem isabsence of marketing policy in the company. Director and workers of the companyhave been repeatedly participating in conferences on ecological problems inUkraine; have been taking part in different tenders and applied for capitalinvestment for this ecological project. However, all these attempts were notsuccessful. That is why the main task on this stage is the most efficient usage ofmarketing complex for specific good.Today the company conducts a marketing survey of ecological technologiesmarket in order to identify society needs and adapt to them. In addition, they havedeveloped corporate identity (logo, business cards, Internet-page). Moreover, theyconduct targeted mailing of feasibility study to different international companies. Ithas already led to signing of Cooperation Agreement with a big company in SouthKorea, and as well they hold negotiations with a trust in Israel.Thereby, first results on the way to international development of the projectwere achieved using marketing means. The next marketing step for the company isto participate in International Exhibition of Ecological Technologies in Leipzig,Germany. It will give a possibility of significant growth of popularity of thecompany and its invention and, undoubtedly, will attract new investors.Application of proper marketing tools is very important on the stage ofdevelopment of this company, and usage of innovation marketing as relatively newmarketing type can precipitate company development and lead it to internationalmarket of ecological technologies in an appropriate manner.

INNOVATION MARKETING IN ECOLOGICAL MARKET CONSIDERING AN EXAMPLE OF “ALYUS” LLC

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INNOVATION MARKETING IN ECOLOGICAL MARKET CONSIDERING AN EXAMPLE OF “ALYUS” LLC

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