Gavrilishina, A.V.

Kostritskaya, S.I.

Reshetilova, T.B.

English

Reshetilova, T. B.

Kostritskaya, S. I.

eLibrary National Mining University

Gavrilishina A.V.T.B. Reshetilova, research supervisorS.I. Kostritskaya, language adviserNational Mining UniversityMULTI-LEVEL MARKETINGMulti-Level Marketing (MLM) opportunities seem to be everywhere thesedays. Equally prevalent are the misconceptions of what this business is andwhether it really is a legitimate business or a scam.Multi-level marketing is a term that describes a marketing structure used bysome companies as part of their overall marketing strategy. The structure isdesigned to create a marketing and sales force by compensating promoters not onlyfor sales they personally generate, but also for the sales of other promoters theyintroduce to the company, creating a down-line of distributors and a hierarchy ofmultiple levels of compensation in the form of a pyramid. The products andcompany are usually marketed directly to consumers and potential businesspartners by means of relationship referrals and word of mouth marketing. MLM isalso frequently called network marketing, consumer direct marketing, or sellerassisted marketing.For MLM experience it is usually wise to start with a company that has beenin business at least three years and is a public company. Eighty-five percent ofnetwork companies fail within the first 18 months so if it is still around after threeyears, it has made through some major hurdles, especially with a product. It isimportant to be aware of some questions about the product: Why would someone want to buy it from MLM-company rather thana retail establishment? Is it something lots of people would use so there is a large number ofpotential buyers? Is it something people need to buy frequently? Is this something that is a fad and will go out of style?Of course, there are good MLMs and this is a viable way to make a living. Insense, the success of the good companies is what has attracted so many scammers.But the scammers are so invasive and overwhelming in their sales pitches, it isdifficult to dig down to the real gems in this field. While no one really makes themillions promised by so many of the scams, many people find a very satisfyingcareer in some of the multi-level marketing ventures.

MULTI-LEVEL MARKETING

http://ir.nmu.org.ua/bitstream/handle/123456789/2096/%d0%94%d0%be%d0%ba%d1%83%d0%bc%d0%b5%d0%bd%d1%8223.pdf?sequence=1&isAllowed=y

MULTI-LEVEL MARKETING

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