Makukha, Yu.

Sheludko, A.

English

Scientific hub Dnipro University of Technology

152Coming back to Russian market, these corporate culture tools describedbefore allowed improving internal environment and relationships among employeesin Russia. And this is very significant for company, because people would ratherwork for a company with good corporate culture and for less money, than with lackof corporate culture and for more money. This corporate culture tool integrationadmitted Russian employers to be able to compete with foreign companies. Actuallythey took their experience, changed it a little for Russian conditions, and now theyare pretty stable on the market.References:1) Definition of Corporate Culturewww.entrepreneur.com/encyclopedia/corporate-culture2) Denison`s model www.denisonconsulting.com/model/organizational-culture3) Practice What You Preach: What Managers Must Do to Create a HighAchievement Culture Paperback – July 2, 2003 - by David H. Maister chapter 9“Path to success”.Sheludko A.Makukha Yu., research supervisorNational Mining UniversityTHE IMPORTANCE OF THE BUSINESS MODELA business model is a firms plan or diagram for how it competes, uses itsresources, structures its relationships, interfaces with customers, and creates value tosustain itself on the basis of the profits it earns.In principle, a business model does not matter to customers; it is important to thecompany and the organization of its business. The business model determines theexternal relationships with suppliers, customers and partners. However, it is primarilyfocused on the company’s business processes.At the business model development stage, it is premature for a new venture toraise money, hire a lot of employees, establish partnerships or implement a marketingplan. A firm needs to have a business model in place before it can make additionalsubstantive decisions.Fig. 1153The Importance of a Business Model the following:• Serves as an ongoing extension of feasibility analysis;ƒ• Focuses attention on how all the elements of a business fit together andconstitute a working whole;ƒ• Describes why the network of participants needed to make a business ideaviable would be willing to work together;• Articulates a company’s core logic to all stakeholders, including the firm’semployees.The business model describes, as a system, how the components of the business(i.e., organizational strategy, business processes) fit together to produce a profit. Itanswers the question: “How does this business work?”:1.The value chain is a model that many businesses and entrepreneurs use toidentify opportunities to enhance their competitive strategies.2. The value chain is the string of activities that moves a product from the rawmaterial stage, through manufacturing and distribution, and ultimately to the enduser.3. By studying a product's or service's value chain, an organization  can identifyways to create additional value and assess whether  it has the means to do so.4.  Value chain analysis is also helpful in identifying opportunities  for newbusinesses.There are components of an effective business model.The business model is the key factor that leads to success. It provides thestarting point that allows a company to maximize its profits—the sooner the businessmodel is in place, the better.Shitova A.Krasavina V., research supervisorPeople’s Friendship University of RussiaTHE SECRETS OF SUCCESSFUL MARKETINGWhat is marketing? One word: sale. It is no secret that most marketers do notcare what you need, because profitable goods sold = profit in his pocket.Scientists have spent more than a year, analyzing the behavior of consumerswhile shopping. The conclusion was predictable: in countries with right-hand trafficpeople walking around a store counterclockwise and vice versa. Therefore, a slightmovement of the hands on your eyes when entering any wholesale store set item,enticing and outstanding shop with the best hand, and also the most beneficial forsale. On the same principle, the frame store: door, cash register, shelving, price tags,etc.However, this principle only to large commercial premises. Regarding medium

THE IMPORTANCE OF THE BUSINESS MODEL

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THE IMPORTANCE OF THE BUSINESS MODEL

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