Bagrova, I

Bobkova, A

English

eLibrary National Mining University

12reducing paperwork, improve accuracy by reducing manual handling operations data,the growth rate of information transfer, increase productivity humanitarian supplychain participants and better inventory accuracy of humanitarian warehouses.Implementation of logistics information system for humanitarian assistancegreatly enhances coordination between humanitarian supply chain participants,enables the exchange of experience and knowledge, storing important data requiredfor operational planning demand. Logistics information systems is one of the mostimportant factors in determining the success of a humanitarian mission. Integrating into the humanitarian supply chain – information system improves the effectivenessand efficiency of logistics operations. In turn, a better flow of information from oneparty to another contribute to the overall effectiveness of humanitarian logisticsoperations.References:1. Howden, Michael., How Humanitarian Logistics Information Systems CanImprove Humanitarian Logistics: A View from the Field / Proceeding of the 6thInternational ISCRAM Conference – Gothenburg, Sweden, 2009. 2. Line N. Tabbara.Emergency Relief Logistics: Evaluation of Disaster Response Models . Based onAsian Tsunami Logistics Response . 2008. [Electronic resource] –Access mode :http://driverspack.org/download/agile-framework-rmc-project/Bobkova A.Bagrova I., research supervisorNational Mining UniversityADVERTIZING CAMPAIGN FOR THE FURNITURE ENTERPRISEAdvertizing campaign is the complex of publicity developed in accordance withthe program of marketing and directed to the consumers of goods representing thecorresponding segments of the market with the purpose to cause their reactionpromoting the manufacturing firm decision of strategic or tactical tasks.The AMF company is the largest producer of office furniture. It was founded in1999. The main production of the company is the furniture for offices. The companyunites 3 manufacturing enterprises which are producing furniture and componentparts in the territory of Ukraine in three cities.Actual condition of the furniture marketThe Ukrainian market is now divided between such large producers and sellersof furniture as "Merx", "LVS", "League-Nova", "Progress", "Primteks", "Zim", "Newstyle", " Office Solutions" and "AMF". By carrying out the analysis of competitiveadvantages, we have marked out three main competitors: "New style", "Primteks" and"Zim". However, it is very difficult to provide the accurate statistics of market sharesof the companies because the market is too subdivided among producers. 60 % of themarket are occupied by small producers: many of them aren't registered or work withcheap and poor quality component parts. As a result even very large furnitureproducers occupy no more than ten percent of the market. The main problem of AMF13is high competition and, thus, small advertizing support.The study of potential market capacity provided the following information: thesolvent population of Ukraine is 22056900; the average frequency of purchase is 1.3,so potential market capacity makes up: E=22056900 * 1.3*113.8 = 3263097786UAH; sales volume of AMF – 319000000. Share of the AMF market = 319000000:3263097786 = 9.7%.The purpose of the advertizing campaign for the AMF enterprise is increasingthe sale.The main actions of the advertizing campaign:- Development and production of promotional and informational materials(posters, catalogs, brochures, banners, leaflets);- Internet advertizing: active promotion of goods on pages of social networks(Facebook, VKontakte);- Preparation for participation in annual exhibitions and forums (Kiev KIFFexhibition, International exhibition of furniture, Sorochinska Yarmarka);- Writing of article with the practical advice, interesting novelties in themagazine "Ideas for Your House" with advertizing of production and the descriptionof competitive advantages.By means of these actions the company plans to achieve the main purpose ofincreasing the sale.Bogdanov O.Pererva K., language adviserDnipropetrovsk national universityof railway transport namedafter academician V. LazaryanTRADE IN SERVICESTrade in services refers to the sale and delivery of an intangible product (i.e.insurance, tourism, technical expertise and others) called a service, between aproducer and consumer. It takes place between a producer and consumer that are, inlegal terms, based in different countries, or economies, this is called InternationalTrade in Services.During its World Trade Organization (WTO) negotiations, Ukraine liberalisedits services sector and as a result, has  one of the most liberal and open services traderegimes. For most sectors, Ukraine has no restrictions on market access and nationaltreatment for the supply of services in modes 1-4.1. Cross border trade is defined as delivery of a service from the territory of onecountry into the territory of other country. The supplier doesn't leave the homecountry. For example, an Ukrainian software engineer stays in Ukraine and developssoftware for a foreign company.2. Consumption abroad covers supply of a service of one country to the serviceconsumer of any other country (of the WTO). This is the classical tourism example.The tourists go to another country in order to consume leisure time services. The

ADVERTIZING CAMPAIGN FOR THE FURNITURE ENTERPRISE

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ADVERTIZING CAMPAIGN FOR THE FURNITURE ENTERPRISE

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