اتجاهات المستهلكين الجزائريين نحو التسوق عبر الانترنت: دراسة ميدانية

Abstract

The main purpose of this article is to examine the attitudes of Algerian consumers toward online shopping, and whether these attitudes vary by demographics. Data were collected via an online questionnaire within Algeria between January and March 2014. The sample consists of (530) Algerian Internet users (aged 18 and over). The results showed that most Algerian consumers do not intend to buy goods and services online, despite the increasing number of Internet users. And lastly, the study suggests that there is no significant difference in consumer attitudes among demographics, with the exception of occupation, where the results showed that students and merchants are more likely to adopt online shopping