Factors Impacting Participation In and Purchases Made by Members of the Oklahoma Food Cooperative

Abstract

The Oklahoma Food Cooperative (OFC) facilitates transactions between producers and consumers of locally-grown food items. Even with more than 3,000 members and roughly $1M in annual sales, the OFC still needs to establish its long-term sustainability. Both customer-members and supplier-members of the OFC were surveyed to determine the factors driving their current and continued participation in the cooperative.cooperative, local food movement, member communications, business sustainability, strategic planning, Agribusiness, Institutional and Behavioral Economics, Marketing,