Advertising;Consumer Behaviour;Television;marketing

Bijmolt, T.H.A.

Pieters, R.G.M.

English

Research Papers in Economics

A comparison of two methods of inflation adjustment

Aarle Currency substitution and currency controls: the Polish experience of

Aarle Social welfare effects of a common currency Communicated by Prof.dr.

Aarle The target zone model and its applicability to the recent EMS crisis Communicated by Prof.dr.

An Algorithm on Addition Chains with Restricted Memory Communicated by Prof.dr.

and Adri Verboven An Empirical Analysis of Warrant Prices versus Long Term Call Option Prices Communicated by Prof.dr.

Bannink Size and timing of profits for insurance companies. Cost assignment for products with multiple deliveries.

Boswijk Temporal aggregration in a periodically integrated autoregressive process Communicated by Prof.dr. Th.E. Nijman600 René Peeters On the p-ranks of Latin Square Graphs Communicated by Prof.dr.

De liberalisering van het internationale kapitaalverkeer in historisch-institutioneel perspectief Communicated by Dr.

De relatie tussen aandeelhoudersstructuur en beschermingsconstructies Communicated by Prof.dr.

De winst is absoluut belangrijk! Communicated by Prof.drs.

den Brink A Note on the r-Value and r-Related Solution Concepts Communicated by Prof.dr.

der Genugten Beat the Dealer in Holland Casino's Black Jack Communicated by Dr.

der Leeuw First order conditions for the maximum likelihood estimation of an exact

der Leeuw The second derivative of the likelihood of an exact ARMA model Communicated by Dr.

der Pijl Quality of information and the goals and targets of the organization: a model and a method Communicated by Prof.dr.

Discovery-Oriented Consumer Research,&quot;

Distinctiveness and Serial Position Effects in Recognition,&quot;

Een statische theorie van de keuze van bankrekening Communicated by Prof.Dr.lr.

en Remco Zwetheul Weekend-effect en dag-van-de-week-effect op de Amsterdamse effectenbeurs? Communicated by Prof.dr.

Engwerda Asymptotic Analysis of Nash Equilibria in Nonzero-sum Linear-Quadratic Differential Games. The Two-Player case Communicated by Prof.dr.

Engwerda Output Deadbeat Control of Discrete-Time Multivariable Systems Communicated by Prof.dr.

Engwerda The Square Indefinite LQ-Problem: Existence of a Unique Solution Communicated by Prof.dr.

Exchange Rates and the European Business Cycle: an application of a'quasiempirical' two-country model Communicated by Prof.Dr.

Faith Bertrand-Edgeworth Competition with Sequential Capacity Choice Communicated by Prof.Dr.

Financiële integratie, de prijsbenadering en rente-arbitrage Communicated by Prof.dr.

Four commercials have an unaided recall proportion of 0. To facilitate the logit transformation, these values are replaced by 0.001.IN

Framing perceived service quality and related constructs A multilevel approach Communicated by Prof.dr.

Frans van den Heuvel Prevention

Gemert á Noud Gruijters Patterns of Financial Change in the OECD area Communicated by Prof.dr.

Gemert Monetaire conflicten en de integratiegeschiedenis van België en Nederland Communicated by Prof.dr.

Gremmen and Eva van Deurzen-Mankova Reconsidering the Future of Eastern Europe: The Case of Czecho-Slovakia Communicated by Prof.dr.

Groenendaal en F. De Gram The generalization of netback value calculations for the determination of industrial demand for natural gas Communicated by Prof.dr.

Haemers Quasi-symmetric designs related to the triangular graph Communicated by Prof.dr.

Harry Tigelaar An asymptotic justification for a modified GLS procedure to estimate ARMA parameters Communicated by Prof.dr.

Hendrikse Screening, Competition and (DelCentralization Communicated by Prof.dr.

Heuts Limiting distributions of moment- and quantile-based measures for skewness and kurtosis

Identification, estimating and testing in the restricted linear model Communicated by Dr.

Jacques Roemen Optimal Delivery Strategies for Heterogeneous Groups of Porkers Communicated by

Jager over de theorie van de internationale handel Communicated by Prof.dr.

Jaïbi A Qua~ification of the Dependence in the Generalized Extreme Value Choice Model Communicated by Dr.

Jaïbi Frequent Sampling

Joint Ventures en Ondernemerschap: Interpreneurship Communicated by Prof.dr.

Jos Benders Tricks and Trucks: Ten years of organizational renewal at DAF? Communicated by Prof.dr.

Lambooy An institutional economic approach to land and property markets - urban dynamics and institutional change Communicated by Dr.

Lemmen An Introduction to the Diamond-Dybvig Model

Lent Management accounting en stroomsgewijze produktie Communicated by Dr.

Low Recall and High Recognition of Advertising,&quot;

Memory and Evaluation Effects in Competitive Advertising Environments,&quot;

ML3 Software for Three-Level Analysis: User's Guide for V.2. London: Institute of Education,

Non-uniformities in spatial location models Communicated by Prof.dr.

Noorderhaven The argumentational texture of transaction cost economics Communicated by Prof.Dr.

Noorderhaven Trust and transactions; transaction cost analysis with a differential behavioral assumption Communicated by Prof.dr.

On the p-ranks of the adjacency matrices of distance-regular graphs Communicated by Dr.ir.

Orthogonal representations over finite fields and the chromatic Communicated by Dr.ir. W.H. Haemers number of graphs

Output consistency and weak output consistency for continuous-time implicit systems Communicated by Prof.dr.

Peter Borm, Stef Tijs A Note on the Characterizations of the Compromise Value Communicated by Prof.dr.

Put-call parities and the value of early exercise for put options on a performance index Communicated by Prof.dr.

Quadratic forms in Design Theory Communicated by Dr.ir.

René Peeters Uniqueness of strongly regular graphs having minimal p-rank Communicated by Dr.ir.

Situational Effects of Advertising Repetition: The Moderating Influences of Motivation, Ability and Opportunity to Respond,&quot;

Spence Graphs Cospectral with Distance-Regular Graphs Communicated by Prof.dr.

Statistical Modelling Issues in School Effectiveness Studies,&quot;

Stef Tijs The equal gain splitting rule for sequencing situations and the general nucleolus Communicated by Dr.

Strongly regular graphs that are locally a disjoint union of hexagons Communicated by Dr.ir.

Symbiotic approaches to work and technology Communicated by Prof.dr.

Talman A simplicial variable dimension restan: algorithm to find economic equilibria on the unit simplex using n~n f 1) rays Communicated by Prof.Dr.

The algebraic Riccati equation and singular optimal control: The discrete-time case Communicated by Prof.dr.

The location model with two periods of price competition Communicated by Prof.dr.

The Netherlands a, ~u~~WNU i i~~~~iïii~i~

Tigelaar A useful fourth moment matrix of a random vector Communicated by

Tijs, Gert-Jan Otten Compromise Values in Cooperative Game Theory Communicated by Dr.

Ton Geerts Coordinate-free interpretations of the optimal costs for LQ-problems subject to implicit systems Communicated by Prof.dr.

Tuijl The Twin-Debt Problem in an Interdependent World Communicated by Prof.dr.

Uniform Limit Theorems for Marked Point Processes Communicated by Dr.

van Dam Regular graphs with four eigenvalues Communicated by Dr.ir.

van de Gevel Effective Protection: a Survey Communicated by Prof.dr.

van de Gevel The Elimination of Technical Barriers to Trade in the European Community Communicated by Prof.dr.

Van Groenendaal Assessing demand when introducing a new fuel: natural gas on Java Communicated by Prof.dr.

van Roij Effectisering op internationale financiële markten en enkele gevolgen voor banken Communicated by Prof.dr.

Verboven Aardappelen, varkens en de termijnhandel: de reële optietheorie toegepast Communicated by Prof.dr.

Vos A Thousand Golden Ten Orbits Communicated by

Vt)rijs Differentiability Properties of the Efficient (~, aZ)-Set in the Markowitz Portfolio Selection Method Communicated by Prof.dr.

Wijn Corporate Prediction Models, Ratios or Regression Analysis? Communicated by Prof.dr.

Willigenburg Optimal sampling-rates of digital LQ and LQG tracking controllers with costs associated to sampling Communicated by Prof.dr.

Wolsey Capacitated Facility Location: Valid Inequalities and Facets Communicated by Dr.ir.

The effect of duration, serialposition and competitive clutter on consumer memory for television advertising: An extension and a test of generalizability

The effect of duration, serialposition and competitive clutter on consumer memory for television advertising: An extension and a test of generalizability

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Research Papers in Economics