STUDY REGARDING THE PERCEPTION OF THE CSR CONCEPT AMONG THE ALBA IULIA ENTERPRISES

Abstract

Although several years ago people rejected the idea of corporate responsibility, todayCSR is a concept directly related to sustainable development, competitive companies, to modernfirms. But unfortunately, in Romania companies still have several years to catch the Europeanmodern enterprises from the member states. The aim of this article is to emphasize the fact that the majority of the firms from Alba Iuliastill do not know what CSR concept mean. In order to demonstrate that we applied a CSRquestionnaire on 111 firms from Alba Iulia and analyzed their answers.corporate social responsibility, Alba Iulia enterprises, sustainable development