Evolution of polish E-commerce - main trends and perspectives

Abstract

The aim of this paper is to present main phases of Polish e-commerce development and to show its major trends. The author also tries to predict future directions of its development. The whole e-commerce process of development is divided into five phases. The first part of the paper presents the beginnings of Polish e-commerce. Then the following stages of development are discussed with presentation of some key figures e.g. percentage of individuals who ordered goods or services over the Internet. E-auctions phenomenon is analyzed and it’s influence on market is shown. WEB 2.0 philosophy in e-commerce is shortly described. Internet price comparison services are another occurrence which is analysed and specialization versus diversification of offer in Internet shops is discussed. The author shows the examples of Polish e-shops which changed their range of assortment. The last part of the paper shows future perspectives of Polish e-commerce and discusses probable ways of development into internationalization.e-commerce, Internet shop, Internet market