food retailing, private labels, brand loyalty, panel data, hazard analysis, Consumer/Household Economics, Demand and Price Analysis, Institutional and Behavioral Economics, Marketing,

Brosig, Stephan

Glauben, Thomas

Hanf, Jon Henrich

Loy, Jens-Peter

Wettstein, Nadine

English

Research Papers in Economics

A dynamic model of repeat purchase and brand switching behavior in a consumer products category”

A model of multi-brand loyalty.”

A Model of the Joint Distribution of Purchase Quantity and Timing&quot;

A Simultaneous Approach to the Whether, What and How Much to

A two-dimensional concept of brand loyalty.”

An Empirical Analysis of Private Brand Demand Recognising Heterogeneous Preferences and Choice Dynamics”.

An Introduction to Survival Analysis Using STATA – Revised Edition. Stat Press Publication College Station,

Brand Choice as Probability Process.&quot;

Brand Loyalty – What, Where, How Much?&quot;

Brand Loyalty vs.

Brands without boundaries: The internationalization of the design retailer’s brand”

Consumer behavior and marketing action:

Consumer Demand for Butter, Margarine and Blends: The Role of Purchase and Household Characteristics&quot;

Customer Loyalty: Toward an Integrated Conceptual Framework.”

Description of the GfK-ConsumerScan panel retrieved from http://www.gfk.com/ps_de/scan/index.en.html retrieved on

Dynamics of Brand Loyalty and Brand Switching.&quot;

Event History Analysis Measures of Brand Loyalty.&quot;

Household Store Brand proneness: A Framework.”

Ist Geiz wirklich geil? Preis-QualitätsRelationen von Hersteller- und Handelsmarken im Lebensmittelmarkt&quot;

Loyalty Measurement and Management.

Market Share and Price Setting Behavior for Private Labels and

On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models.”

Private label positioning: Quality versus feature differentiation from the national brand”

Purchasing Behavior and Personal Attributes.&quot;

Quality Perceptions and Asymmetric Switching

Relation of Consumers' Buying Habits to Marketing Methods.&quot;

Retailing research: Past, present, and Future”

Satisfaction: A Behavioural Perspective on the consumer.

Stata Statistical Software, Release 10: Survival Analysis and Epidemiological

The Changing Consumer: Demanding but Predictable,

The Loyalty Effect: The Hidden Force Behind Growth,

The statistical analysis of failure time data.

W.E.”Zero Defections: Quality Comes to Services.” Harvard Business Review

Whence Consumer Loyalty?”

Do Private Labels Generate Loyalty? Empirical Evidence for German Frozen Pizza

Do Private Labels Generate Loyalty? Empirical Evidence for German Frozen Pizza

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Research Papers in Economics