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a new affinity measure based on the personality of brands and newspaper/magazine brands: a French perspective
Authors
Pierre Valette-Florence
Rita Valette-Florence
Publication date
1 January 2012
Publisher
HAL CCSD
Abstract
Abstract is not available.
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Hal - Université Grenoble Alpes
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oai:HAL:halshs-00809637v1
Last time updated on 11/11/2016
Archive Ouverte a LUniversite Lyon 2
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oai:HAL:halshs-00809637v1
Last time updated on 09/11/2016
Name not available
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oai:HAL:halshs-00809637v1
Last time updated on 13/12/2016