CORPORATE SOCIAL RESPONSIBILITY IN THE AGRIBUSINESS: A RESEARCH FRAMEWORK

Abstract

In this paper we analyze the relevance of a corporate social responsibility (CSR) strategy for enterprises in the agribusiness. Based on an overview about existing approaches to cope with conflicts in the agribusiness, we define CSR and introduce a conceptual framework that provides insights into the determinants of CSR and its effects. These are in particular, the legitimacy and reputation, and finally, the performance of enterprises in the agribusiness. Being mutually confronted with multiple stakeholder goals and relationships, it could be notably promising for enterprises in the agribusiness to pursue a CSR strategy.Corporate social responsibility, reputation management, stakeholder theory, legitimacy, CSR, Agribusiness,