U.S. Meat Demand: Household Dynamics and Media Information Impacts

Abstract

This article uses national, quarterly data to examine U.S. meat demand using the Rotterdam model. We investigate the effect of multiple information indices linking different health concerns with diet, changes in household dynamics, and meat recall information. Medical journal articles linking iron, zinc, and protein with health and diet increase beef and poultry demand, whereas articles dealing with fat, cholesterol, and diet concerns reduce beef demand. Increasing consumption of food away from home enhances pork and poultry demand while reducing beef demand. Combined, these results provide a more complete and current understanding of the impact of multiple information factors faced by U.S. consumers.Atkins diet, female workforce, food away from home, food safety, health concerns, meat recalls, U.S. meat demand, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety, Livestock Production/Industries,