AN ANALYSIS OF MARKETING CHANNELS OF LOCAL FOOD IN SCOTLAND

Abstract

Local food and its possibilities for addressing sustainable regional growth, food availability, accessibility and affordability has received considerable attention in the discussion on and development of the National Food Policy in Scotland. In terms of methodology, the paper continues the analysis of the local food database for Scotland constructed in Watts et al (2010) by exploring the marketing outlets used by the local food enterprises. This subject is important because it may provide information about the degree of entrepreneurship of the involved firms.Local food, Scotland, marketing outlets, Marketing,