In most global economies, there is a strong trend from agriculture and manufacturing towards service-orientation and tertiarisation: Services, products with value-added service solutions and, more recently, automated Internet service offerings seamlessly delivered through on-demand elastic cloud computing resources. In the affected societies, education is recognised as a key factor for maintaining the competitiveness. Specialised education about services is widely available, but tool support for hands-on learning and testing of how services can be produced, offered, delivered and improved is missing. We aim to fill this gap between theory and application by proposing an integrated environment for educational service communities such as service engineering classes. Initial results of our work show that the environment, which supports both auto-didactic learning and team-based competitive and collaborative learning-by-doing throughout the service lifecycle, motivates students and increases their practical knowledge about services. Our experience with the actual use of the environment in the context of a university course about web services and conclude the article with suggestions for future work are discussed
