STRATEGIES DEVELOPED BY LEADING EU AGRI-FOOD COOPERATIVES IN THEIR GROWTH MODEL

Abstract

The rationale for this paper is the problem relating to the growth of agricultural cooperatives in Spain in recent years in comparison to increasingly concentrated food distribution, which captures most of the value added. This paper analyses the evolution and status of other countries within Europe where the need for business consolidation has been successfully addressed. For this purpose, there have been identified 7 cases to be studied: Kerry group, Irish Dairy Board, Arla Foods, The Greenery BV, Danish Crown, Agrifirm and DLG. The specific results of interviews with the senior management of this cooperatives were analyzed and organized into four blocks in which the issues raised are grouped (legal and institutional framework, strategic vision, business growth models and market standing). A number of specific aims are also pursued:  Identify the main barriers and problems faced by this type of cooperatives.  Show the strategies developed by leading cooperatives in their sector within the current comparative context.  Become familiar with the different growth models these cooperatives use to achieve and maintain their market standing.Agribusiness,