Managing international business: case of Poland (chapter 4)

Abstract

The chapter , apart from the introduction and conclusions, is divided into three main parts, that is methodology, literature review as well as results and discussion. The analytical and empirical part, including results, discussions and implications, consists of three following subdivisions: Polish foreign trade analysis (based on available national statistics analysis), international entrepreneurship of Polish enterprises (based on own survey, N=323, in 2007) and intercultural dimensions of international business among Polish enterprises (based on in-depth interview survey, N=20, in 2008). The chapter focuses on the one hand on the influence of the development of international entrepreneurship among Polish enterprises, on the other one on the managerial and marketing aspects of doing business abroad by Polish enterprises.international business, foreign trade, international entrepreneurhsip, international marketing, Poland