Effects of Presenting Normative Alcohol Data on Perceptions of College Drinking Behavior

Abstract

Alcohol abuse, often in the form of binge drinking, is a problem that every college campus faces. Many researchers suggest that students believe that their peers drink more alcohol than is actually true, and use such a perception as a justification to drink more alcohol than should be consumed (Perkins, Haines, & Rice, 2005). The purpose of this study is to understand whether presenting normative information on drinking behavior among college students in two different ways (focus on heavy drinking or focus on abstinence) has an effect on the perceptions of drinking behavior

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