The presentation describes how YBP, ebrary and IUPUI University Library collaborated to implement IUPUI's strategic ebook acquisition model.  Specifically, the presentation describes the results of the first 6 months of the library's patron driven acquisition pilot project

Gonzalez, Kelli

Petsche, Kevin F.

Sutton, Steven

IUPUIScholarWorks

STRATEGIC E-BOOK ACQUISITION WITH EBRARY & YBP      A Case Study with IUPUI   Agenda  • History • YBP & ebrary’s Model Overview • IUPUI’s Strategy • Usage to Back it Up • Looking Toward the Future • Q&A    Kevin Petsche (IUPUI) · Steve Sutton (YBP) · Kelli Gonzalez (ebrary) YBP History: More Than 40 Years of Experience  • Incorporated as Yankee Book Peddler,1971, Contoocook, NH • 1st  print Approval Plan, 1974 (Boston College) • 1st Academic Library Vendor on the Web, 1996 • 1999 Yankee Book Peddler acquired by Baker & Taylor, becomes YBP  • 2005 eBooks in GOBI3 • 2006 Initial meeting of the YBP eBook Advisory Group • 2007 YBP Partners with ebrary • 2009 eApproval Service introduced • YBP and ebrary work together with publishers to increase simultaneous publishing of print and ebook material • 2009 Baker & Taylor acquires Blackwell North America • 2010 YBP creates new division focusing on sales, services, and products of digital content • 2011 Launches Demand Driven Acquisitions Service (DDA)  • 2012 Initial meeting of the YBP Consortia eBook Advisory Group    ebrary’s History  • Founded in 1999 • Acquired by ProQuest in 2011 • Variety of models, products, and services   • Subscription (ebrary pioneered this e-book model) • Perpetual archive • Patron-driven acquisition • Short-term loans • SaaS and DASH! • Offline and online access including mobile apps • 4,500 customers (primarily academic) serving 19.2M end-users • Headquartered in Palo Alto, CA, USA   IUPUI History  • IUPUI created by legislature in 1969 • Indianapolis campus for Indiana University and Purdue University • 30,000+ students (23,700 FTE) • Includes professional school libraries • All are independent libraries except Herron School of Art  • Includes IUPU-Columbus • University Library • Current building opened in July 1993 • Collection is new and a significant part is by gifts • 1.3 million volumes • Monographic budget is approximately $1,000,000 • Includes Academic Complete collection   Subscription Affordable base, unlimited                                                         multi-user access and continued growth 84,000+ titles valued SUB PDA STL PA Patron Driven Acquisition Expand the selection, only purchase if used Extended Access™ for single-user titles (after purchase) 330,000 additional titles valued   Short-Term Loans Supplement the collection, no commitment to purchase  Perpetual Archive Purchase essential titles outright Extended Access™ for single-user titles Over 420,000 titles. If this were your only model, it would cost millions!  Strategic E-book Acquisition with ebrary  Content Availability from YBP  • eApproval Plans started in 2009 • YBP defines simultaneous publishing of the print and e-book based on an 8 week window  • YBP will wait up to 8 weeks for e-book version and send to library based on library preferences • Availability of simultaneous e-book at 7% in 2009  • eApproval Plans in 2012: 370 customers set up  • Availability of e-book from top 100 publishers increased to 60% • YBP and ebrary continue to work with publishers to increase percentage of available e-book content • Through our partnership and extensive work with publishers, ebrary has the most content available simultaneously with the print for our Top 100 publishers  • Demand Driven Acquisitions started in 2011 • 180 active customers • 1,743,869 DDA Records Sent in 2012        Digital Content: How Much is There? 60,898 59,951 47,456 12,253 20,554 19,713 010000200003000040000500006000070000FY2011 FY2012 FY2013 YTDPrint bookseBooks20% 34% 42% YBP Fiscal Year July 1 – June 30 Key Features of a DDA Program   • Integration with existing approval and slip profiles  • Database of appropriate titles  • Ability to select titles in GOBI to be added to DDA pool • Customized YBP discovery and cataloging records • DDA status in GOBI • Acquisitions workflow support • Duplication control with other YBP purchases • Electronic invoicing for purchased titles  ebrary’s Content Advantage   ebrary works diligently to sign the top scholarly publishers in the world, with YBP as a core benchmark.  Most major academic publishers are now producing e-books and the list is constantly growing.      • Many publishers from YBP’s Top 100 & Top 200 lists  • New publishers every month with 100+                                                                   new publishers in 2012  • 130 University Presses E-books have reached the tipping point  IUPUI’s E-book Strategy In Fall 2011, Dean of University Library created committee tasked with creating strategy for e-book acquisition  • Committee creation coincided with launch of UPCC • UPCC too expensive • IUPUI had ebrary Academic Complete as core • UPCC content not didn’t match our needs • Wanted to be able to have users download titles on devices • Also wanted to begin to have a “preferred” platform for users • Decided to investigate PDA/DDA for e-book acquisition  IUPUI’s E-book Strategy  DDA pilot program with YBP and ebrary – cornerstone of “just-in-time” collection development  • Largely just transferred “slips” profile to PDA • Loaded 14,000 MARC records into                                catalog for 2-year retrospective  • Parameters  • MUPO preferred • 3 STL • 7 day STL  • Did not de-dupe for print   • Pilot program went live in September 2012 IUPUI Usage Overview  • $16,000 spent in purchases & STLs  • 644 triggered events / 535 unique titles  • 60 were purchased on 1st trigger  • 475 titles had STLs • 79 had a 2nd STL (16.6%) • 23 had a 3rd STL (4.8%) • 7 had a 4th STL triggering purchase (1.5%)   IUPUI Usage – Financial Impact  7 titles purchased after 4 triggers      396 unique titles triggered STLs without purchase (so far)     STL cost $308.76 List Price $793.88 Total $1,102.64 STL cost $7,723.77 Retail cost (SUPO) $36,861.57 IUPUI Usage – User Behavior  Broad Subject Coverage • Political Science • Psychology • Social Science • Business &  Economics Language Arts • History • Education      Print or Electronic? • Did not de-dup for print • 139 triggered events for titles with print record in catalog • 83 of these were on the shelf    Diversification is Key 2011 Period Model # of Titles Used Total Spend # of User Sessions 7/2011-12/2011 PA/DDA 784 $101,291 3,586 7/2011-12/2011 SUB 5,620 $32,234 18,212 TOTAL 6,404 $133,525 21,798 Period Model # of Titles Used Total Spend # of User Sessions 7/2012-12/2012 PA/DDA 2,899 $225,923 8,281 2012 Customer usage data shows that diversifying models is key to providing value to both the library and the user. Comparison shows increased cost and decreased usage after subscription was canceled:  Looking To the Future Both YBP & ebrary have long vast amounts of usage & other data… what does this mean for the future? • Help shape profiles • Analysis of collections • User behavior, needs, and trends • Automation of analyzing the data • Recommendations engine Q&A  THANK YOU! 

Strategic E-book Acquisition with ebrary & YBP

https://scholarworks.iupui.edu/bitstream/handle/1805/3289/ACRL%20Presentation%20-%20IUPUI%20ebrary%20YBP.pdf?sequence=1&isAllowed=y

Strategic E-book Acquisition with ebrary & YBP

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