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Database Marketing: A Potent Tool for Hospitality Marketers
Authors
Richard S. Lapidus
Karl J. Mayer
Publication date
1 January 1998
Publisher
FIU Digital Commons
Abstract
Nearly every industry, including hospitality, has adopted database marketing techniques. Why have they become so popular and what advantages do they offer for hospitality companies? The authors examine these issues
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DigitalCommons@Florida International University
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Last time updated on 08/11/2016