Drake University ; NSAC (National Student AAF Advertising Competition)
Abstract
Blue, Inc. is composed of the following students: Tracey Bien, Ryan Summerfelt, Sheryl Loren, Tiffany Mitchell, Holly Reynolds, Amanda Gunther, Adrianne Konrad, Larry Luckett, Bailey Posnick, Sara Withers, Susan Mainquist, Katie Leick, Jasmine Teo, Ben Truehart, James Bridgeford, Gina DiCesare, Emily Vraspir, Emily Sexton, Stacy Boerema, Justin Vaught, Sarah Elliott, Ellen Won, Mara Brettner, Lauren Smith, Joel Brewer, Zach Hayden, Pamela McNew, Jennifer Reff, Kathleen Anderson, Ajay Calvin, Jacquie Koepsel, Andrew Roger, Nick Grant, Jesse Sparks.This journalism class project (JMC145: Advertising Campaign Strategies) shows the presentation from Drake University competing in the National Student Advertising Competition. Students from college and university A.A.F. chapters competed in creating an advertising and marketing campaign for the contest sponsor, Coca-Cola Classic. The students were challenged to create an integrated marketing campaign emphasizing a unique product
