Julie M. Ripper is the former Director of Annual Fund at Drake University, and can be contacted at [email protected]. Steve Krantz, Ph.D., is an Associate Professor in the School of Nursing at the University of Missouri in Kansas City. Terri Deems is an Adjunct Faculty member in the School of Education at Drake University.Because of the necessity for fundrasiers to solicit constituents in order to raise the most
funds as effectively as possible, this research takes a look at the phonathon program at a Drake
University, a small Midwestern University. The purpose of this study was to identify the
predictors for the probability of securing a gift and the gift size in response to a call.
Five core recommendations were made to improve the efficiency of the phonathon
program. Future research is needed to determine whether these findings remain true over time or
how these results compare to other fundraising methods
