The objective of the project 'Sustainable Mobility in Cities' was to advance an approach for identifying policy packages for sustainable mobility. The study combined qualitative and quantitative methodological components: In the qualitative part of the analysis, market segmentation techniques were used to identify groups and locations positively or negatively affected by transport-related policy instruments. In the quantitative part of the study, a method for developing a synthetic population as the basis for a microsimulation of urban travel demand and traffic was developed. The project was a co-operation between the Department of Geography of the Hebrew University of Jerusalem and the Institute of Spatial Planning. The reports presents the results of the study
