No matter how visible your reference desk is, no matter how many information literacy session your librarians teach, no matter how many students come through your library doors each day, there is a need in all libraries for savvy, creative marketing campaigns. We can no longer rely on word-of-mouth to get the message out about what the library can do for students, faculty and staff. This presentation will examine the ups and downs of creating and, especially, maintaining several social media platforms. We will also present some kick-it old school techniques that have proved successful and suggestions on how to promote them. Time and money are always issues, so we will also include time and money saving tips and suggests for your marketing campaigns
