Google Analytics is a powerful tool for libraries. At the University of Central Missouri’s James C. Kirkpatrick Library, Google Analytics is being used to track how patrons use (and don’t use) the library’s website. This has provided a wealth of information – and some surprising findings - that can be used by librarians to improve the overall design of the website, identify geographic areas of users, improve marketing, and make needed adjustments to content so that items can be more readily found by patrons. This poster presentation will examine the data collected at JCKL using Google Analytics and discuss how you can get started using Google Analytics to learn about your patrons.To access the full presentation for this session, click on the Download button located to the right
