A total of 144 college students (103 were females) participated in a study investigating the gender and cultural variation in the relationship betwen body image dissatisfaction and self-esteem. The results revealed a significant negative correlation between one\u27s body image dissatisfaction and self-esteem. No cultural differences were found in either body dissatisfaction or self-esteem; however, the study did yield several findings with regard to gender differences. Females were more satisfied than male participants with their upper torso, and male engaged in more body avoidance behavior than did female participants. Social-cultural approach to studying body image dissatisfaction was evaluated and discussed with the findings from this study
