Pulsed Generic Advertising: The Case of Common Property

Abstract

Regulation of fisheries production together with public promotion of fisheries products offer a potentially profitable environment for fishermen. Yet production restrictions are usually insufficient to prevent entry, causing depletion of the resource base and dissipation of long-run profits from promotion. Shorter run gains may be possible, providing producer response to advertising is not instantaneous. Lagged biological and economic responses appear to provide a rationale for pulsed advertising. Moreover, a pulsed advertising policy is shown to mitigate the adverse effects on the resource base which would normally accompany expansion of consumption without direct production control.generic promotion, oysters, common property, pulsed advertising, Environmental Economics and Policy, Resource /Energy Economics and Policy,