TARGETABLE MARKET SEGMENTS FOR NATURAL PORK PRODUCTS

Abstract

A survey of consumers established willingness to pay for natural pork products. Probit estimation was used to define targetable market segments for ham and pork chops. High-income, frequent pork consumers, and those most concerned about the use of growth hormones and antibiotics, are most likely to purchase natural pork products.willingness to pay, market segmentation, Consumer/Household Economics, Livestock Production/Industries,