STAKEHOLDER’S ROLE IN HEALTHCARE SERVICES AND NEW INFORMATION TECHNOLOGY

Abstract

The purpose of this study on “stakeholder role in healthcare services” is to facilitate our understanding of increasingly unpredictable external environments, thereby facilitating our ability to manage within these environments whether as the Marketing or the IT Manager decision roles. There is agreement in the literature concerning the major steps involved in stakeholder analysis:identification of stakeholder groups (e.g., employees, owners, communities, customers); determination of the stakeholders' interests; and evaluation of the type and level of stakeholder power or salience. Managers perceive the stakeholder to posses, thereby is producing seven categories of relative salience according to the number of attributes: urgency, legitimacy and power. The study is based one is a very comprehensive and internationally accepted classification of “stakeholder” based on Mitchell Theory 1997 with a broad review of five leading general management journals (Academy of Management Journal, Academy of Management Review, Journal of Management, Organization Science, Strategic Management Journal) and of two journals in the social issues in management field (Business & Society, and Business Ethics Quarterly). It identifies and repositions the role of the CIO (Chief Information Officer) in the internal structure of the company regarding the stakeholder’s interests and purposes.stakeholder theory, management perspective, healthcare marketing, information technology