El presente documento corresponde al plan de empresa de Frutas del Sol S.A.S, en el cual, se estudia la factibilidad de ejecutar el montaje y puesta en marcha, de una empresa comercializadora mango en rodajas para exportación. Se seleccionó la fruta Mango debido a que Colombia, cuenta con grandes oportunidades para el desarrollo de este cultivo, y los volúmenes suficientes para su exportación, y dada las tendencias de consumidores a incluir productos más saludables en su dieta, el mango se presenta como una excelente alternativa. La empresa Frutas del Sol S.A.S., comercializara los productos con empresas importadoras mayoristas, quienes realizaran su posterior distribución al interior de los Estados Unidos, país seleccionado.This document is the business plan of Frutas del Sol S.A.S., which is studying the feasibility of installation of a trading company to export fresh mango. Mango fruit was selected because, Colombia offers great opportunities for the development of this crop, and sufficient volumes for export, given consumer trends include healthier products in your diet, the Mango is presented as an excellent alternative. Frutas del Sol SAS, market the products with wholesalers importing companies, who undertake further distribution within the United States, selected country.
The company's competitive advantage is based on exporting high quality fruit, primarily Hispanic consumers in the United States, who have a preference for tropical fruits.
It is important to report that all operations are executed by the company under friendly practices environment. Additionally generate direct and indirect jobs which will have a positive impact on economic growth in the region
