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Keeping promises [Interview]
Authors
Khalid Hafeez
Jose Ruizalba
Publication date
1 January 2015
Publisher
'University of West London'
Abstract
Jose Ruizalba and Khalid Hafeez introduce the reader to Christian Grönroos, from the Hanken School of Economics in Helsinki, and to his vision, as a Legend in Marketing, of the future of interactive marketing
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Last time updated on 27/10/2016