Sport in a Credit Crunched Consumer Culture

Abstract

This brief rapid response article suggests a few ways in which modern competitive sport and large-scale sport events have developed in line with the logic of (late) capitalist modernity. It considers the impact of the credit crunch for recent trends in sport and suggests that the sociological study of sport faces the same concerns as other sociological domains of interest during the current economic conditions whilst having its own specific public issues and private troubles to consider.Sport, Physical Activity, Credit Crunch, Capitalism, Consumer Culture