This study focused on the attributes singles aged 25 to 39 want in stores. Young single without children were mailed a survey about their supermarket attribute preferences and shopping and eating habits. Most of their preferences were similar to national averages. However, some common preconceptions were not supported.Supermarket customers, Market segmentation, Consumer/Household Economics,

Larson, Ronald B.

Steinhofer, Kelley

English

Research Papers in Economics

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Supermarket Selection by Singles in the Midwest

Supermarket Selection by Singles in the Midwest

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Research Papers in Economics