Assessing Input Brand Loyalty among U.S. Agricultural Producers

Abstract

This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial agricultural producers in the United States. Producer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyalty among commercial producers.brand loyalty, dealer loyalty, capital inputs, expendable inputs, farmer purchase decisions, Agricultural Finance, Consumer/Household Economics, Marketing, Q10, Q13, Q14,