In the Information Society, based in the digital access to information released from physical carriers, the new information professional´s role must orientate to active information management and requires to leave behind the traditional librarian´s stereotype as a passive knowlegde custodian. A survey was made and the results suggest the librarians thinks that their images is perceived as irelevant by society, while they perceived their own image as trascendent as mediators between information source, print and electronic, and the users. In order to achieve the change of this negative image, is necessary to emphasize the educational information professional´s role in the use of the new information technologie
