This research aims to analyze the influence of perceived corporate
reputation, perceived corporate size, perceived ease of use, and perceived website
security towards the customer’s purchase intention of Lazada Indonesia online
store through initial trust as the intervening variable.
The sampling method used on this research is non-probability sampling
with purposive sampling technique. Samples were collected from 100 respondents
on Semarang who knows the information about Lazada Indonesia and have visited
Lazada Indonesias’s website. Analysis method used here is multiple regression
analysis which includes validity test, reliability test, classic assumption test,
multiple linear regression test, t-test, f-test, determination test and sobel test.
The result showed that perceived corporate reputation, perceived corporate
size, perceived ease of use and perceived website security has positive and
significant influence towards the initial trust. While initial trust as the intervening
variable has positive and significant influence towards the purchase intention
