THE CHARACTERISTICS OF ENGLISH ADVERTISEMENTS CREATED BY STUDENTS
OF BUSINESS ENGLISH CLASS AT PGRI UNIVERSITY SEMARANG. LEMBAGA
PENELITIAN DAN PENGABDIAN PADA MASYARAKAT, UNIVERSITAS PGRI
SEMARANG
This study investigates the characteristics of English advertisements created by the
students of Business English Class at the University of PGRI Semarang. There were 25
students taken as the sample since they had been trained how to analyse and make
English advertisement. At the end of the training session, 60 pictures of educational,
tourism, and health products were distributed and the students were asked to create
their own advertisement under each picture. There were only 30advertisement texts
eligible for further analysis. The analysis was done to its lexical aspects, syntactical
features as well as its rhetorical devices. The results show that most of the students were
able to make their own advertisement texts but most of the words are verb and noun
(90%), simple sentence (93%), and only 2 out of 30 advertisement (6.6%) used
rhetorical devices. They need more time to practice writing informative and attractive
advertisement text. Thus, for the next class session, it is recommended that the lesson
materials in the Business English shouldbe divided into two mainstreams: Business
Writing and Business Advertisement and each mainstream should be taught for 7 class
sessions. By having such division, the students will have an ample time to do some
advertisement-text practices